Session: Beyond the Hype: A Legal Architect’s Blueprint for Compliant AI Marketing and Product Growth
In the race to integrate Generative AI, the friction between "moving fast" and "staying compliant" has never been higher. For product leaders and marketers, the legal landscape—governing data privacy, intellectual property, and truth-in-advertising—can feel like a minefield that threatens to stall innovation.
In this 40-minute deep dive, we move beyond theoretical risks into the practical mechanics of AI governance. Drawing on expertise from the front lines of Product Counsel, this session provides a tactical blueprint for navigating the shifting global regulatory environment. We will break down:
- The "Output Dilemma": Navigating copyright and ownership of AI-generated marketing assets.
- Algorithmic Transparency: How to market AI features without overpromising or triggering "AI Washing" enforcement.
- Privacy-by-Design: Integrating compliance into the product development lifecycle rather than treating it as a post-launch hurdle.
Attendees will walk away with a toolkit for bridging the gap between engineering, marketing, and legal, ensuring that innovation doesn’t just happen fast—it happens sustainably and cross-functionally.
Bio
Gina Giró i Aguirre serves as Product Counsel at Logitech, where she provides strategic legal guidance at the intersection of product development, business strategy and emerging regulations. Admitted to practice law in both California and Spain, Gina brings a unique international perspective to global compliance, bridging the gap between North American legal frameworks and European standards. As an AI Governance Certified Professional, Gina collaborates closely with business leadership, engineering, design, and product teams to translate complex regulatory requirements into actionable business strategies, ensuring agility and compliance in a fast-paced tech environment.